Boycott of DKNY

In 1998 Latina and Chinese women workers spoke out about the sweatshop conditions from long hours, no overtime pay and padlocked bathrooms that they endured while sewing clothes for DKNY in a factory in NYC. DKNY was more abusive to the Latina women who were forced into lower paying jobs, frisked daily, accused of stealing, and barred from sewing with machines because they were too "clumsy" and their "eyes were bigger than the Chinese". After years of mistreatment, the workers couldn't take it any longer. With the support of NMASS and Chinese Staff & Workers' Association, workers came together to organize more workers, take legal action, and launch a boycott. The Boycott DKNY campaign was successful because it organized and relied the garment workers themselves instead of relying on consumers. With this perspective, it was able to bring forth one group of workers after another, and the campaign quickly grew into the national and international arenas.

http://www.nmass.org/nmass/news/11242003%20celebrate%20dkny%20&%20first%20amendment%20victories!.htm